Position title
Membership Sales Director

FLSA Status: Exempt

Department: Membership

Reports to: General Manager

General Purpose:

Develops and directs all club membership sales and promotional campaigns and follows through with all membership sales and sales approval processes. Ensures accuracy of file systems and accounting procedures relating to membership and marketing and coordinates new member introductions into the club.

Essential Duties:

 Develops and leads a strategic membership development program that is proactive and designed to increase total membership count and membership dues revenue.

 Leads all development and implementation of membership promotional campaigns designed to generate membership sales.

 Follows up in a timely manner with all leads and membership inquiries.

 Actively participates in sales presentations, property tours, and prospect meetings.

 Coordinates all informational memos, orientations and club function invites relating to new members.

 Prepares, implements, and compiles data for various reports such as annual sales plan, monthly sales report, annual goals, annual sales and advertising and marketing budgets, reoccurring forecasts, etc.

 Develops rates, group ceilings, and deployment strategies through review of competitive data, market demand analysis, and mix (tactic) management.

 Develops and ensures proper maintenance of an accurate member contact management system including call records, database and activity management.

 Maintains up-to-date membership records on all members.

 Prepares monthly membership reports for the General Manager, Membership Committee and Board of Directors.

 Assists in coordination of all club events to include invitations, mailings and other publicity to drive Member engagement.

 Develops and maintains strong relationships with current members to encourage participation in club events and maintains a high level of member satisfaction.

 Effectively communicates with management staff and employees to increase knowledge of membership goals, membership satisfaction, membership retention, and membership activities.

 Networks with community partners including, but not limited to: Chamber of Commerce, local tourism councils, local clubs, local corporate executives, business leaders, and media contacts.

 Prepares monthly newsletter for members from input given by each department.

 Works with the Membership and Marketing Committees regarding all matters that affect club membership

 Responsible for developing and maintaining all membership material including information packets, promotional items, e-blasts and club website content.

 Responsible for interviewing, hiring, training, planning, assigning, and directing work, evaluating performance, rewarding, and disciplining staff; addressing complaints and resolving problems for membership staff.

 Manages department members that may include, but is not limited to: Membership Coordinator and Marketing Coordinator.

 Assures that effective orientation and training are given to each new employee in the Membership and Marketing departments. Develops ongoing training programs where necessary.

 Monitors business volume forecast and plans accordingly in areas of manpower, productivity, costs and other expenses for the membership and marketing departments.

 Regular and reliable attendance is required including some weekends and evening member events.  


A Bachelor’s degree in Marketing or Business Administration or related experience equivalent of four years; or equivalent combination of education and experience in related fields.

Physical Demands:

Frequently sits, talks, hears; uses hands. Regularly walks and stands. Occasionally reaches with hands and arms, stoops, kneels, crawls and crouches. Occasionally lifts up to 25 pounds.


Noise level is moderate. Regularly exposed to outside weather conditions.


Valid Driver’s License

Specific Job Knowledge, Skills, and Abilities Preferences:

 Ability to read and speak English in order to perform the duties of the job (e.g. the staff are required to communicate with English speaking customers or co-workers, the manuals for the equipment the associates use are in English).

 Knowledge of Microsoft Office applications.


This job description is not an exclusive or exhaustive list of all job functions that an associate in this position may be asked to perform from time to time.

Date posted
May 20, 2020

Position: Membership Sales Director

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